Elevate Public Awareness

Age On. Rage On. is inspired by California's older adults who are living life to its fullest and redefining what it means to age. Our campaign highlights those who want to see a change in how the public perceives aging. These are individuals who want to see government action that supports the state's growing, aging population, all while celebrating what makes aging so amazing.

California’s population is diverse and vigorous – we’re living life to its fullest. That should be no different for older Californians. We should all have the same opportunity to thrive and have access to worry-free, high-quality care.

California’s older adults deserve to #AgeOnRageOn. Visit Age On. Rage On.