Privacy Policy

Last updated: April 2024

LeadingAge California respects your right to privacy. Any and all information collected by us will be kept strictly confidential and will not be sold, reused, rented, or loaned to anyone else. Any information you give to LeadingAge California will be held with the utmost care, and will not be used in ways to which you have not consented.

All our employees and data processors, who have access to, and are associated with the processing of personal data, are obliged to respect the confidentiality of our visitors’ personal data. We ensure that your personal data will not be disclosed to state institutions and authorities, except as required by law, regulation, or specific government-funded projects, such as The Gateway-In Project.

We give you the option of using a secure transmission method to send us primary personal data, such as name and contact details, as well as identifiers, such as credit card details.

A more detailed explanation about how we care for your personal information is described below.

What Information Does LeadingAge California Collect?

Non-Member Users – LeadingAge California does not collect any personal information from users browsing its website. Users to the public area of LeadingAge California’s website browse anonymously. As with any website operator, LeadingAge California analyzes website logs to improve the value of the website. The website logs are not personally identifiable and no attempt is made to link them with the individuals who actually browse the site.

Members and Conference Registrants – LeadingAge California collects personally identifiable information (such as name, organization, business phone, e-mail, etc.) from members and persons who register for our conference or seminars. You can check to see if LeadingAge California has personal data about you by calling the office at 916-392-5111.

Student Users (The Gateway-In Project) – In compliance with the funding conditions of the State of California, LeadingAge California collects personally identifiable information from program participants, including first name, middle name, last name, maiden name, alias, postal address, phone number(s), email address, unique personal identifier, student ID number, account name, social security number, driver’s license number, passport number, state identification card number, criminal background status, physical description or characteristics, age, race, color, disability status, marital status, date of birth, ethnicity, place of birth, ancestry, sex (including gender, gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, tribal affiliation, religion or creed, citizenship information, national origin, immigration status, veteran or military status, or other similar identifiers), health information (immunization, personal health history), professional or employment information (past or prospective employment or professional experience), videos and digital photographs, internet or network information, and online identifiers.

Along with the data criteria listed above, we may also collect, use and share other Aggregated Data, such as demographic or statistical data. Although this Aggregated Data may be derived from personal information you provide, it does not directly or indirectly reveal your identity. If Aggregated Data is ever combined with personal information and that combination reveals your identity, we would treat that combination of data as personal information as defined under this policy.

Additionally, we may include links to third-party websites on our own websites, such as Facebook, Instagram and Twitter. Please note that we do not control these third-party websites and we are not responsible for any information they may collect. We encourage you to read the respective privacy policies for any third-party websites if you choose to enter any of these websites. We may occasionally use a third-party marketing platform to engage students. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Lastly, our services are intended for adults and are not directed towards minors or anyone under the age of 16.

We may collect your personal information through a variety of methods and from various sources. These methods and sources include the following:

  • When you call, email or text us
  • When you submit a “Student Interest” form via our website
  • When you submit an enrollment application
  • When you enroll in any of our grant-funded educational programs
  • When you create an account through our Association Management System (AMS) or other accounts
  • When you attend classes or other events where we may collect your information
  • When you purchase educational or other products and services
  • When you submit a review or testimonial
  • When you use interactive tools
  • When you use our career assistance services

How We Use Your Personal Information

LeadingAge California uses your personal information to provide you with educational services that you request. This includes the following business processes:

  • Determining your eligibility to enroll in an educational program
  • Processing your enrollment into an educational program
  • Determining your eligibility for grant-funded educational programming
  • Providing you with information, products and services you request
  • Creating your student account(s)
  • Providing you with career services assistance
  • Communicating in written, electronic and verbal formats
  • Analyzing learning outcomes and academic preferences
  • Customizing advertising content
  • Providing you with information about products or services which may be of interest to you
  • Processing reimbursements and refunds
  • Applying for licensure on your behalf
  • Verifying necessary information, such as educational and employment records
  • Complying with internal policies and procedures and legal requirements

How Does LeadingAge California Use Data Collected?

LeadingAge California uses information voluntarily submitted by members and conference/seminar registrants in the following ways:

LeadingAge California and approved vendors use the data collected to improve web content, respond to visitors’ interests, needs, and preferences, and develop new products and services.

LeadingAge California makes member contact and approved vendor information available to members and conference/seminar registrants through the Membership Directory, in print and website formats.

LeadingAge California will occasionally provide limited data to other organizations with which LeadingAge California is co-sponsoring an educational seminar. The information provided is for marketing purposes and includes names, titles, organizations and business addresses.

Some personal information is disclosed as a result of your use of certain services (e.g. wrap-around services).

How We Protect Your Personal Information

LeadingAge California exercises reasonable measures to help protect and secure your personal information. However, any data transmitted or shared over the Internet and cellular networks cannot be guaranteed to be 100% secure. Third parties may be able to intercept or access transmissions or private communications unlawfully. Therefore, any such transmission is done at your own risk.

Updates and changes to our privacy policy

We reserve the right, at any time and without notice, to add to, change, update or modify this Privacy Policy, simply by posting such change, update or modification on the website.  Any such change, update or modification will be effective immediately upon posting on the website.


This website contains links to other websites. LeadingAge California has no control over and is not responsible for the privacy policies or content of such sites. This privacy policy applies solely to information collected by this website.

What Means of Redress Are Available?

If any User suspects LeadingAge California has handled their personal information in a manner that does not comply with this privacy statement, please contact us by sending an e-mail to or by calling (916) 392-5111.


If you have any questions, please contact