Awards

Awards

LeadingAge California has received many prestigious awards for publications, media campaigns and technology advances. Read more below:

Marcom Awards

Marcom Creative Awards is an international awards competition that recognizes outstanding achievement by marketing and communication practitioners. Industry professional judge and select award winners. Awardees set the standard for excellence in the communications, public relations and marketing field. LeadingAge California is a four time winner of the prestigious Gold Award, a distinction presented to less than 18 percent of the more than 5,000 entrants in the international creative competition.

 

2014: Engage Magazine - Gold

2009: Agenda

2009: Media Takes: On Aging
Aging Services of California received a prestigious Gold Award from the International Association of Marketing and Communications Professionals. "Media Takes: On Aging" is a style guide for journalism, entertainment and advertising, which was developed in partnership with the International Longevity Center - USA.

2007: "Age is Just a Number" TV PSA earns international award

2006: Received Creative Award for "New Identity Development." LeadingAge California entered a portfolio of material chronicling the name change California Association of Homes and Services for the Aging to Aging Services of California for this competition.

 

Hermes Awards

Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals. The international competition for creative professionals consists of several thousand marketing, communication, advertising, public relations, media production, web and freelance professionals. 

2011: Agenda received a Platinum Hermes Creative Award. The association's former monthly newsjournal was one of 15 international awardees to receive Hermes' highest honor. 

2010: The 2010 Annual Conference & Exposition brochure received a Hermes Platinum Award. The conference theme "Communities: Inside and Out" was portrayed by an older man juxtaposed between an interior and exterior space. 

2010: Agenda received a Hermes Gold Award.

 

National Mature Media Awards

The National Mature Market Media Awards is an annual competition that recognizes the best advertising, marketing and educational materials targeting those who are 50 and older. 

2008: "Before the Age Boom Goes..." This publication was a compendium of essays by 20 national authorities. The project was distinguished from more than 1,000 entries for its excellence.

2008: "Inside Alzheimer's: Portraits of the Mind" was recognized. The event consisted of two art exhibits, one at the California State Capitol and the other at a renowned Sacramento gallery, showcasing the compelling work of William Utermolhen.

 

2007 Ava Award

The international Ava Awards recognizes outstanding work by creative professionals involved in the concept, writing, direction, shooting, and editing of audio-visual materials and programs. Ava Awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations and freelance professionals.

Aging Services of California received a Platinum Awa Award for the "Age is Just a Number" public service announcements. This recognition is the second international award for the spot.

 

2011 ASI Award 

Advanced Solutions International (ASI) believes that the work of nonprofits is of vital importance to the world and that the iMIS software allows organizations in this industry to focus on their mission and "achieve great things." They are proud of the difference iMIS customers are making in the world and the role that their products and services play in their efforts. Each year they recognize organizations that are doing "Great Things" and in 2011 Aging Services California was given an award. 

 

2008 ASAE Award

Aging Services of California was one of only 15 entries selected for recognition by the American Society of Association Executives (ASAE) and the Center for Association Leadership's 2008 Honor Roll for "Aging is an Active Verb." This national awards competition recognizes associations that propel America forward with innovative projects.

"Aging is an Active Verb" campaign was named to the Associations Advance America 2008 Honor Roll for its contribution to public education. The campaign sought to redefine "aging" as a life-long process everyone experiences rather than simply a label applied to older adults. As it specifically translates to the association's members, the message promotes senior living and care as viable opportunities and choices to ensure the aging experience is health, independent and active.

 

2008 EMMY Nomination

The National Academy of Television Arts and Sciences nominated "Age is Just a Number." The selection for outstanding achievement in Community/Public Service television came from the San Francisco/Northern California chapter, which represents television and cable stations from Visalia to the Oregon border as well as Hawaii and Reno, Nevada. 

The Aging Services spot, created by Pilotfish Productions, features famous and "ordinary" people who've lived long and extraordinarily accomplished lives. As part of the association's "Aging is an Active Verb" public education campaign, the message was that aging is a process we all experience rather than a label placed on the old and frail. 

The PSA premiered in June 2007 and was included in the community service rotations of 20-30 stations across the state, earning hundreds of thousands of dollars in free airtime.